“Power Up Your Everyday” ‘30 - Ad Campaign Art Direction, Design
I art directed this campaign in collaboration with director Harry Israelson and copywriters. The goal was to highlight the human connection and seamless integration of the Echo Dot into everyday life. I helped develop the creative strategy and visual approach, ensuring the device felt naturally embedded in different environments, subtly enhancing daily routines. We focused on casting, set design, and mood that felt warm, relatable, and authentic. Additionally, we crafted interesting transitions to create a dynamic rhythm throughout the spot, incorporating match cuts between objects that mirrored the Echo Dot’s shape to reinforce the idea of seamless flow.
Creative Pitch Deck