Warner Records, NZDirection, Creative Direction
I directed and creative directed the music video for New Zealand band Openside. The band wanted to capture the grit and raw edges of Los Angeles—the graffiti, the streets, the energy. I developed the concept of the lead singer driving through the city and connecting with the rest of the band in iconic urban locations, ultimately delivering a piece that balanced authenticity with a bold visual edge. I oversaw the entire production, directing the stylist, cinematographer, makeup artist, editors, and colorist, and delivered all final assets to Warner Records, including versions for social media, commercials, and DSPs. This was a true end-to-end project where I led every creative and production phase.
Moodboard - Creative Pitch Deck