A ritual of scent, texture, and care. Creative Direction, Branding, Design
Orra is a wellness brand built around the belief that small rituals — washing your hands, applying balm, breathing in scent — can ground us in presence. In a culture that rarely slows down, Orra imagines personal care as a form of sensory grounding.
I led the brand from concept to execution — crafting the name, narrative, tone of voice, visual identity, and packaging system. Rooted in restraint and warmth, Orra’s design language blends earthy palettes, soft type, and tactile materials to evoke clarity, calm, and trust.
With a product line including botanical deodorant, face cream, hand cream, and liquid soap, Orra reflects a slower, intentional future for skincare. One that values presence over performance.
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