“You’re already Rare” ‘30 - Ad Campaign
Art Direction, Design
I art directed this campaign together with director Emma Westenberg and copywriters for Sephora and Rare Beauty — Selena Gomez’s beauty brand, which has reached over one million customers across the U.S. The concept celebrates individuality and the joy of being yourself, embracing diversity and the idea that everyone is already rare. Visually, we stayed true to Sephora’s iconic black-and-white branding while weaving in Rare Beauty’s signature color palette—treating both as equal protagonists in the visual story. I developed the visual language, researched references to inform transitions, and led casting—one of the most important elements in bringing this message to life. The final commercial is bold, vibrant, and pop, delivering a strong and inclusive message.
Creative Pitch Deck