"Chef’s Kiss" Campaign ‘15 and ‘05” - Ad Campaign Art Direction, Design
Enter a sun-soaked culinary paradise, where master-chef ease flows from one sparkling secret weapon: Reynolds Wrap. Rich in color and filled with mouthwatering food, each vignette transports us to a different kitchen, glowing with the joy of cooking.
I art directed this campaign in collaboration with director Kelsey Taylor and copywriters. Our goal was to show how Reynolds Wrap can elevate everyday cooking — seamlessly fitting into real kitchens and real moments. I helped shape the creative strategy and visual language, ensuring the product felt naturally placed while subtly enhancing each scene. From casting to set design to lighting, we focused on creating a mood that felt warm, relatable, and effortlessly joyful.
Creative Pitch Deck