A curated outdoor dining experience that invites connection, nature, and community. Creative Direction, Brand Consultant, Design, Photography.
The Ranch is a California-based company specializing in unique outdoor dining events that celebrate local food, slow living, and community connection. Their events bring people together around long tables set in rich natural landscapes, with meals prepared by Michelin-starred and acclaimed chefs.
I was brought on to help evolve The Ranch’s brand identity, starting with naming and visual language to invitations, business cards, menus, bags, and a welcome magazine. My role also included art directing photography and styling to authentically capture the warmth and story of their events.
This work aligns with my passion for storytelling rooted in place — California’s rich agricultural heritage, seasonal ingredients, and vibrant communities. The Ranch is more than a dining experience; it’s a movement to slow down, taste deeply, and build new connections — values I share and champion in my work.
I created a set of brief prompts to invite casual conversations—each one placed thoughtfully on the plate as part of the setting.